What I wanted to mention is a technique that many others have suggested: pinching out the side-shoots and treating them as cuttings.
I've tried this before (later into the summer) and it was neither successful or very useful (a bit late to be usable by then). However my lanky sungolds had several sideshoots and after removing them last week, I stuck them into some Jiffy plugs after dusting with rooting hormones.
Despite the high temperatures in the past few days, they not only "not died" but I can now see small rootlets emerging from the Jiffy plugs!
I'm hoping that even if the parent plants turn out to be too leggy, their offspring might still be usable.
Incidently, JB suggested a similar approach for the flowering sprouting shoots off Cavol Nero Kale. I tried the same with mine back in February. They've sat and sulked for the past 3 months, but now also show signs of roots and will be a good few months ahead of any seeds I plant now.
Anyone else want to suggest other plants they've had similar success with?
