Human beings are emotional beings, it is what makes us human.
If we start on objective versus subjective that could keep the argument flowing subjectively for a while.
Lets use bacon production as an argument, apologies to Piglet.
Objective has to be quantifiable, measurable and capable of comparison, it tends to be cold, practical and un-emotional, for how can you measure emotion, it is the scientific approach. Hence how much bacon can you produce given x space, y food and pigs that average z piglets per litter, starting from z sows and a boar.
Subjective is emotional, tinted or slanted with the viewpoint and prejudices of the person making the statement. It is the human approach. Hence, I want the money, provided my pigs are not physically harmed I am treating them well. Hence also, I cannot countanance keeping pigs in cages in barns with no space to rummage around and be pigs.
Viewpoint one is the selfinterested one, viwepoint two is more humane.
So Colin and Mr PH are both advancing a mixture of the objective and subjective, as well as a mixture of the self-interest and humane/altruistic to futher their arguments.
I would take a different view however. There is a sequence of human behaviour, which I will treat simplistically.
First, we satisfy the short term goal of survival, so we work where we can get a job that allows us to survive.
Second, survival achieved, we do things that we prefer to do.
Third, our satifaction achieved, we do things to help other people.
Those with no food don't care how they get it.
Those with sufficient food for survival will make choices as to which items they consume and how the items are produced or obtained.
Those with an over sufficiency of food will become faddish, rejecting apples with blemishes for example.
I think both Colin and Mr PH have valid arguments, the bridge between them is their concern to do things in a better way, the definition of better is subjective and is where the argument lies.
Companies are made of individuals, but so was the SS, unless truely communist, the nearest we have being John Lewis, the individuals are subject to the diktats of the managers, who are subject to the board, who are subject to the shareholders and the stockmarket. So the individuals will only do as they wish up to the point where it contravenes company policy or they will be invited to work elsewhere, thus potentially affecting survival.
Pressure groups, the SA for example, exist to convert people to their cause, usually a subjective stance, this means an emotional approach which tends to preaching the gospel. The more committed are seen as examples to others and become quasi-religious in their commitment with the cause taking over their lives. The various Animal Welfare groups offer an example of how pressure groups become more extreme as their aims are met. What originally started to prevent blatant cruelty, overloading beasts of burden, or, neglecting animals basic welfare, became more politicised as the definition of basic welfare "evolved" subjectively, now that fox-hunting is banned something else will become the target, recreational fishing, the keeping of pets?
Back to where I started, consider the root of the two words, human, humane.
If we all try to be more humane in our lives and businesses then life would be nicer.